Sam is one of Reader Rabbit's best friends. He is a lion who likes to go on adventures. He also appears as a cub in Reader Rabbit Math Adventures Ages 6–9 where he was driving a ship in the flashback. He also teams up with Penelope the Parrot in all activities except the one that involves fractions on pizza and the song he sings is Sam's Song. In the 1986-1993 games he wears a green t-shirt. He also appears as the mascot, leader and the main protagonist in the live-action/animated video series "Read Now!" with a shiny red nose, a red mane and a red tuft of hair on his tail.